Are we there yet? Friday, 3 September 2010 - 19:54
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Cheerio’s – the new drug!

I’m not sure if this is Political Correctness gone amuck or….well…there is no other comparison.  This is just ridiculous. 

Michelle Malkin had a link to this article:  

According to a letter from the FDA General Mills’ advertising violates the federal Food, Drug and Cosmetic Act. The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios "a drug" by their definition. And no drug in this country can be legally marketed without an approved new drug application.

In a statement issued Tuesday, General Mills said this dispute is over language, not science. The company pointed out that the FDA’a complaint doesn’t actually question whether Cheerios can help lower cholesterol levels — it only talks about how the health benefits are advertised.

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